Umami “is delicious,” Katsuhiro Utada told The New York Times in 1983, and a food-lovers’ swoon began. Mr. Utada, not coincidentally, was the president of the Ajinomoto Company — then, and now, the world’s largest producer of monosodium glutamate.
Yes, MSG, the Secret Behind the Savor - New York Times
ah, sly, i like.